Simple Trick To Find “Easy To Rank” Keywords in Youtube
There’s actually a lot more to creating a video than most people realize. Here’s a list of everything that’s involved:
- Choose a non-competitive keyword or keyword phrase.
- Create (or find or outsource) the content for the video.
- Create the video.
- Choose the audio (or outsource it).
- Upload the video.
- Optimize the video.
- Ping the video.
And, that’s actually the shortlist. Each of those tasks requires a few individual tasks of its own. Lets get started.
Choose a Non-Competitive Keyword
Here’s the thing with free Youtube traffic (and all free traffic for that matter)…
It takes time.
It takes time to create it and it takes time for it to actually start generating leads/traffic.
There is a workaround that will help speed up the process a little and that’s to choose a non-competitive keyword phrase.
You see, in every niche there are keywords that people are typing in that us marketers don’t even know about. In some cases, these keywords and keyword phrases can get quite a few searches per month.
Before I explain how to find these “keyword gems”, let me explain what we’re actually going after and why we’re doing it.
I’ll do so by using my Keto Diet Insider niche as an example. Take a look at the screenshot below from SEMrush:
The keyword phrase “keto ground beef recipes” gets a total of 4,400 searches per month. Not earth-shaking, but still quite a bit and worthy enough of creating a video for it.
But the ‘searches per month’ metric is just one metric you need to know before you determine whether or not it’s worth doing a video about it. The other metric is its Youtube competition.
Meaning, how many other videos are already out there trying to rank for that keyword phrase? There’s really no easy way to do this on a large amount of keywords at one time. Well, there is but… more on that in a second.
Really the only way to find out if there are any other videos with that keyword phrase anywhere in the title or description is to do this:
Go to Google and use the ‘site’ search operator like you see above. Search all of Youtube for that exact phrase by including it in quotes.
As you can see, my video is the only one using that exact keyword phrase. The second result is my actual Youtube channel.
Now, that’s a lot of work if you had to do that with a couple hundred keyword phrases. Ask me how I know. It’s what I’ve done for years. I used to use the WordTracker keyword tool because they did similar analyzing, by looking for the keyword phrase in the title, description, and on the page.
But I never found anything that would check Youtube competition the same way.
Well, just the other day I found an automated piece of software that does exactly that. They released the “1.0 version” back in 2014 and I completely missed it back then.
I decided to do some digging to see if something else had been created specifically for Youtube and that’s when I came across this tool…
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