In this tutorial, I’m going to reveal a really cool push notification spy tool that will allow you to spy on push notifications with ease.
Before I jump into this I want to mention that I just recorded a 3-hour and 12-minute long training called The Push Ads Masterclass. The training also includes two case studies… a list-building case study and a Clickbank case study.
I was given beta access to this tool and I absolutely love it! I’ve been a user of their native ads spy tool for quite some time now and now the same tool can also spy on push notifications. Check it out… it’s called Anstrex.
All of the links in this post are affiliate links for Anstrex. If you click my link and enter the discount code nar_20 at checkout, you’ll get 20% off any one of their monthly plans for the lifetime of your account.
The rest of this post includes a plethora of different helpful info about running push notification ads.
I highly suggest reading through everything on this page, as it includes some of my best-kept push notification secrets that I’ve discovered since I first got started running them.
Just to make you a bit more comfortable taking advice from me, the screenshot below shows how much I’ve spent on push notification traffic in the last 30 days at just one network.
How Do Push Notifications Work
Before going any further, I’d like to explain how push notifications work… just in case you’re not too familiar with them yet.
Here’s an example of what push notifications look like on a mobile phone:
The above example shows a push notification from an ad network called ZeroPark.
People subscribe to receive notifications from different websites and apps and these ad networks allow advertisers to send push notification ads to them.
Much like any other ad network that you’re used to, advertisers can log in and set up their own push notification campaigns however they want.
One of the biggest differences between push notifications and other ad networks though is probably their targeting options.
The targeting options for push notifications are pretty limited. Most networks will allow you to target the following:
- Device: Mobile/Tablet/Desktop
- Operating System (on mobile/tablet devices)
- Vertical (apps, surveys, games, etc.)
And, that’s about it. You really have to be running a mass-appeal offer. Something that has a broad interest. I’ll talk more later on about the best offers for push notifications.
List of Push Notification Ad Networks
There are new push notification ad networks popping up left and right. Also, existing ad networks are starting to offer push notifications as an ad type.
Personally, I wouldn’t run on a new network until someone else has proven it to be profitable.
How do you know when someone else has proven a new network to be profitable? By spying in Anstrex (use code: nar_20 for 20% off your monthly plan).
Here’s a list of push notification networks you can spy on with Anstrex:
That’s a LOT of different push notification networks to choose from. One of the most common questions I get is, which push notification ad network should I use… or… which push notification ad network is the best?
Top 10 Push Notification Ad Networks
As of April 3, 2019, these are the top 10 push notification ad networks based on the number of campaigns running in Anstrex:
Best Offers for Push Notification Ads
Now that you know the best push notification ad networks, lets talk about the best offers for push notification ads.
Like I said earlier, the broader the better here. That’s not to say that you can’t make push notification ads work for a niche market. It’s definitely a possibility.
It’s just easier to go with something that has mass-appeal. Here’s a list of the best offers for push notification ads:
- App downloads
- Background Check Tools
- Bizopp (Business Opportunities)
- Clickbank-Type Offers
- Diet/Weight Loss
Those are the most common offers I see being run across many of the different push notification ad networks.
Obviously, these aren’t the only offers that will convert. They’re just the most common ones I see running all the time.
But probably the most common type of push notification ad you’ll find running, no matter which network you’re looking at, are content ads.
These content ads use a strategy called ads arbitrage to make money.
How to Find Profitable Push Notification Ad Placements
In the screenshot above, I have the filters in Anstrex set to English language, running for at least 20 days, and I sorted the results by the date they were last seen (descending).
What that means is, that screenshot is showing the top push notification ads (in the English language) that have been running for at least 20 days.
That’s how you find profitable push notification ad placements. If an ad has been running consecutively for any length of time, it’s likely successful and either already profitable or dang close to getting there.
I also run a Push Ad Agency for direct response marketers where I use push notification ads and native ads to generate leads and sales for clients.