Right off the bat, I’m gonna give credit where credit is due.
I was taught this strategy IN-DEPTH by none other than…
“The Traffic Guy Millionaires Recommend”, Justin Brooke.
He’s the founder of AdSkills.com and without a doubt, the smartest paid traffic guy on the planet.
He’s also just a really great dude.
Though I learned the ins and outs of this strategy from Justin, I’ve been studying other marketers who’ve been using it for YEARS.
I think it was December 2017 when I first saw someone using this strategy. And that brings me to my first point.
If you’re not subscribing to, and using, spy tools on a regular basis… you’re missing out on TONS of money.
Like, you’re literally watching hundred dollar bills fly past your face all day long but you’re too lazy to stick your arm out and grab them.
It’s like having all of the cheat codes for a video game.
Spy tools not only allow you to see what ads your competitors are using, but they reveal your competitor’s ENTIRE strategy.
Logging into spy tools gives me the feeling of hunting for hidden treasure.
You know it’s out there. But it’s up to you to find it.
And a lot of times, it isn’t always obvious.
It’s like walking past a buried treasure chest three or four times but then on the fifth time, you notice the corner of it sticking out of the ground.
Using spy tools is exactly the same.
You might see a similar campaign three or four times and never for a second imagine it’s generating THOUSANDS of email subscribers PER DAY.
Then, the fifth time you see it, something clicks in your mind…
“HOLY CRAP! That’s brilliant!”
You see, it’s the WHY behind what makes something work that’s important.
Sure, if you just blatantly copy your competitor’s entire campaign, it’ll probably work for you too.
But unless you know WHY it’s working, you’ll never be able to replicate it again.
That’s why I spend close to an hour a day inside three or four different spy tools.
I always have my finger on the pulse of what’s working, why it’s working, and where it’s working.
Which spy tools, you ask? Well, it really depends on the type of traffic you’re interested in running.
For Facebook and mobile traffic (like pop ads), I use AdPlexity.
For Google Display Ads and other display networks, I use AdBeat.
For native ads and push notification ads, I use Anstrex.
Ok, enough about spy tools. I think you get my point. Use them, religiously, and uncover your competitor’s winning strategies.
Like how I uncovered this MONSTER lead generation campaign back in 2017.
At the time, I knew this campaign was working because I could see its reach inside AdBeat.
Within its first month of running, it was already seen by MILLIONS of people.
No advertiser in their right mind would ever keep a campaign running to millions of people if it wasn’t AT LEAST breaking even.
That’s what initially drew my attention to this campaign.
It’s something AdBeat calls Ad Impact.
It’s basically how many people an ad has been exposed to.
It’s not clicks or even ad spend… it’s better described as Reach.
Here’s the crazy part of this story…
It took me dang-near TWO YEARS to figure this out myself.
Obviously, I could see what they were doing, how they were doing it, and even how they were making money from it.
But I still could not, for the life of me, figure out WHY it worked.
Like I said earlier, unless you know WHY something works, you’ll never be able to replicate its success, aside from blatantly copying it.
Even blatantly copying it, which I definitely don’t recommend, will only work for the life of that single campaign.
You won’t be able to transfer it over to another niche or market without first understanding WHY it’s working.
Without knowing WHY, you have no clue what components need to remain the same.
That’s exactly what I needed to do with this campaign here.
I needed to figure out WHY it was working so I could replicate it in other niches.
What I discovered over the past two years is exactly what I’m going to reveal inside the January issue of The Opportunity Letter.
It goes to my printer January 1st and would arrive in your mailbox at home just a few short days later.
Back issues will not be offered. It’s a strict deadline. Get in by January 1st or miss out.
Dream big. Take action.
Duston McGroarty