Mini-Course Page 3
How to Find and Validate Tons of Extremely Profitable Niches In 15 Minutes or Less
[su_note note_color=”#FFF2AA” radius=”5″]If you already have a niche (and have properly validated that it’s worthy of six figures a year) feel free to skip this page and go on to page 4.[/su_note]
I assume since you’re still reading, you’re still hunting for a potential niche. Lets dive right in.
Step 1: The Money Test
First off, I want to remind you that this mini-course is about finding the FASTEST way to six figures a year. We’re not looking for “untapped niches” here.
We want niches where money is already exchanging hands at a rapid pace. Period. No ifs, ands, or buts about it.
If you don’t like it… tough, that’s the way it is. The fastest way to the money is to insert yourself in places where money is already exchanging hands. (That’s a writer-downer.)
So, we’ll start at the Clickbank Marketplace, where more than 30,000 digital products are sold each day. From here you want to click on the Advanced Search option like you see circled in red below. (Click images to enlarge.)
As you may know, Clickbank is a place where affiliates can find products to promote and where sellers can attract affiliates to promote their products.
Our main goal is to find products that are currently selling. There are tons, and tons of products in the Clickbank Marketplace that have never made even one sale.
We want to stay away from those.
Clickbank makes this easy for us to do. On the Advanced Search page, leave the top section blank and check the box that says Show items with gravity:.
Leave the dropdown box set at Higher than and type in 4.99 (like shown below). Now click Search.
This will return all of the products in the Clickbank Marketplace where at least 5 affiliates have made a sale in the last week. This is the “generic” definition of Clickbank’s Gravity indicator.
At the time of writing this, my search returned 1,003 results. Meaning there’s a potential of 1,003 niches/products that meet my first criteria of 5 different affiliates making a sale of that product in the last week’s time.
Now, you have a few choices:
- Go through all 1,003 and validate each one, one at a time following my instructions below
- Sort your results using the Filters and Attributes in the left column of the results page
- Click one of the categories on the left side of the results page to dig deeper into a specific category
They’re all valid choices, some more time-consuming than others, but none-the-less… all valid choices.
I prefer digging deeper by category, so I’ll choose Home and Garden. Now I’m down to 32 results.
Perfect! I can handle 32 results.
Note that by default Clickbank ranks the results by Popularity. Popularity is determined by sales rather than number of affiliates. If you want to see how many affiliates have made sales recently, sort by Gravity.
[su_note note_color=”#FFF2AA” radius=”5″]Clickbank’s Gravity metric is kinda like Google’s PageRank metric. Nobody really knows exactly how it’s calculated but inside information gets leaked and rumors are formed. Consider that my disclaimer.[/su_note]
Alright, time to take a stab at it. Pick one of the products in your search results and move on to Step 2. I’m gonna pick the first result, Ted’s Woodworking Plans. Time to “get jiggy wid it”.
Step 2: The In-Demand Test
Okay, so we’ve weeded out all the crap products, narrowed down into one category and have chosen a potential money-maker. It’s time to see if it passes it’s first test.
Open up the Google Keyword Planner. You’ll need a Google AdWords account to access this but it’s free to open one if you don’t already have one.
Once you’re logged in, you’re going to click Search for a new keyword and ad group idea and type in what you think to be the main keyword for that product. In my case, it’s woodworking plans. Then scroll down a bit and click the Get ideas button.
On the results page, you’ll want to click the Keyword ideas tab (shown below).
Now you’ll want to sort your keyword ideas by Avg. monthly searches (shown below).
Next, what you want to do is select keywords that are closely related to your product and have the highest search volume.
Select them by clicking the Add to plan button next to each one. You want to add 10 keywords and then click the blue Review estimates button.
Next, where it says Enter a bid, enter $1.00. This is how much you’re willing to pay-per-click when advertising in Google AdWords. What we’re really trying to do here is determine how much the average cost-per-click (CPC) is for my 10 keywords that I added.
Once you’ve entered $1.00 in, click the Get detailed estimates button and scroll to the bottom of the screen.
You can see above, circled in red at the bottom is an Avg. CPC of $0.14. I’ll take it! To pass The In-Demand Test, the Avg. CPC must be below $1.00. That’s my rule of thumb.
It’s tough to pay more than $1.00 per click and come out profitable in the end (unless you use the strategy I reveal here). For now, keep it under a buck.
Lastly, take a look at your monthly impressions a few columns left of the Avg. CPC. A good rule of thumb is to make sure that it’s at least 1,000 impressions per day (at your bid of $1.00 per click).
What that really means is, over the course of one month, those 10 keyword phrases will be searched at least 30,000 times (1,000 x 30 days in a month). That’s just a good rule of thumb to follow.
If your keyword meets both of those requirements (less than $1.00 Avg. CPC and at least 1,000 daily impressions) that is a valid niche to enter. There’s enough search volume, it’s not overly competitive, and it’s not over-priced.
So, that concludes Step 2. You’ve just validated that product. You can now move on to the next product/niche. You can keep track of each one in a spreadsheet so you can look back and compare niches.
Next, I’ll show you how to create your very first product in as little as 10 minutes time!