How To Sell Ebooks Online: A $111,860 Per Month Case Study
I’ll preface this by saying…
I came up with these sales totals by making an educated guess.
I’ll explain how shortly. First, let me give you a little background info on whose business this is and what they do.
It’s extremely possible that you’ve heard of this person before or at least heard the mention of his site.
It tends to get thrown around the internet marketing circles quite a bit.
The gentleman’s name is Mike Geary. His website is TruthAboutAbs.com.
Now, before you immediately dismiss this opportunity by saying there’s no way you’ll ever “be like mike”…
…I urge you to read this whole post.
Because up until a few days ago… I felt the same way. When I first got started online back in 2010, I was introduced to Mike Geary by Ryan Deiss.
Mike was one of Ryan’s success stories (if I remember correctly) and he had Mike do a presentation at one of his events.
From that moment on, I put Mike up on a pedestal. I considered him to be BETTER than I would ever be…
…until a few days ago.
I decided to do what I always do to successful online businesses… study them from the inside out.
I tend to go through 5 or 6 entire businesses every month. From start to finish, I dissect the entire thing and document every part of it.
I whip out my wallet, go through the entire funnel, and purchase every product.
I archive all of the emails I receive. I go through each product and make a mental note of its quality.
I also screenshot every page of the funnel and organize them into folders.
I’ve found that spending my money on “funnel hacking”, as Russell Brunson likes to call it, is a much better investment than buying products the gurus are pitching.
I’ve really cut back on attending events lately too. I took a hard look at how much I spent on events and training and how much I actually learned.
My notes from each event have gotten shorter and shorter every year. Which tells me two things:
- I’ve mastered a lot of these marketing skills.
- I’m attending the wrong events.
Alright, back to Mike Geary’s website.
Mike is a fitness guy.
Sorry, I had to. Makes me laugh every time.
Mike got started with just one ebook called The Truth About Abs.
He sold it through Clickbank and quickly hit $1 Million a year selling it for $37.
He’s since added three new front-end products and completely nailed his funnel.
My bet is you’ll be surprised. I was.
Actually, I was kinda disappointed, to be honest with you. Until I realized his strategy. It’s brilliant.
I’m modeling it for a new niche I’m entering.
Lets dive in and take a look at what Mike’s got going on!
STEP 1: THE PRESELL PAGE
Yes, this is Step #1 for Mike’s Anti-Aging product. No squeeze pages to be found. You’ll learn why soon.
Unlike most marketers, Mike gives tons of value to visitors BEFORE trying to make the sale.
Most presell pages are really poorly done sales pitches in disguise. Here are the full-size images of the entire funnel.
I suggest you take the time to read every word on every page I’m sharing with you here. It’s marketing gold.
Pay close attention to the design of each page. Everything is placed where it is for a reason.
There’s no “pretty graphics” here. It’s pure direct response internet marketing. There’s a lot to be said about that and the success he’s had online.
Don’t dismiss it as “old and outdated”. Trust me, if fancy graphics converted better… he’d have already done it.
This guy is a conversion machine.
STEP #2: THE SALES PAGE
Again, pure gold here. Read every word. Study every component. But most importantly…
Look at the price.
Now, this didn’t really surprise me as I’ve seen his sales pages many times before and knew he used low-priced front-end products.
Every smart marketer does.
For this product, he also offers a physical book option, which a lot of marketers don’t.
My guess is 60% buy the ebook and 40% buy the print version. Again, just a guess but it’s not really that important.
I want to talk about the numbers for a second though and tell you how I came up with the $111,860.00 per month number.
As always, I pull up SimilarWeb.com to get traffic stats. In the last 30 days, the domain TruthAboutAbs.com has received 1.4 Million unique visitors.
Yeah, that’s a bunch.
Now, he has four different front-end products, he has people visiting his site who are already customers, and people who are just there to spy… like me.
So, I conservatively guessed that he converted 1% of those visitors into buyers. 1% of 1.4 Million is 14,000.
14,000 x $7.99 = $111,860.00, which $7.99 is his lowest front-end price point. He also uses $10.00 as a front-end price point.
Those are VERY conservative numbers. Since most of his traffic is coming from affiliates emailing their lists, it’s safe to say his conversion rate on these low- price front-end products is north of 5%.
And THAT’S still conservative.
I typically get a 10% conversion rate on my low-priced products. You can do the math on that using Mike’s numbers.
Those are just front-end numbers. That doesn’t include any upsell or back-end sales numbers.
I’ll show you the rest of the funnel and then I’ll give you some closing thoughts on this strategy.
Here’s what the rest of the funnel looks like:
STEP #3: ORDER FORM
STEP #4: FIRST UPSELL
STEP #5: SECOND UPSELL
STEP #6: THANK YOU PAGE
Did you notice the price points on the upsells?
$17.00 and $27.00.
Lower than you thought they’d be? Yeah, me too.
But this strategy has proven successful for us in the gardening niche. Offer folks a lot of low-priced stuff.
You’ll make more money than trying to offer one high-priced product.
But here’s the BIG TAKEAWAY that you might’ve missed…
Mike is using this very low-priced funnel to build a MASSIVE list of buyers.
Plain and simple.
How do I know this?
Because I’m now receiving emails every single day from him that provide value but also promote products.
Other people’s products.
The secret about Mike that most people don’t know is, he’s one of the most successful affiliates on all of Clickbank.
His success as an affiliate boils down to this…
He builds large lists of people who are eager and willing to spend money on info products. If you’re interested in learning more about how to build large email lists, you should check out my Newsletter Academy training.