You’re foolish to think magazine publishers are making money on a $5.95 magazine. I can promise you, they’re not. It’s what we like to call a lead magnet. Another term Ryan Deiss and Perry Belcher refer to it as is… a trip wire. It’s that initial (usually a low dollar) sale to get someone into…

This is probably one of the biggest lessons I have ever learned from Dan Kennedy. Sell them what they want… give them what they need. This applies more to information marketing but is worthy of study for any business. Psychology in Marketing This is psychology 101… people would much rather buy stuff they want than buy…

There’s no faster way to build trust online than with video. It’s a fact. Time has proven it to me. It hit me right across the face last night while I laid there in bed thinking about the day. I lived it. It happened to me. It’s tough to explain… but I’ll try my best….

I had a HUGE revelation this week after reading an awesome post by David Cain at Raptitude about procrastination vs. laziness. I’ve struggled with procrastination most of my life, like many people. I’ve even accepted the fact that I procrastinate. But until I read David’s post did I really understand why I do it. Subconscious Mind Stuff…