Mini-Course Page 4
How to Create Your Very First Product in as Little as 10 Minutes!
[su_note note_color=”#FFF2AA” radius=”5″]If you already have a product (and it was created based on best-selling research) or you’re going to promote affiliate products, you can skip this page and move on to page 5.[/su_note]
Long-term, you’re going to want to create your own product(s). It’s really easy and as you’re about to see, you don’t have to do the work yourself.
Promoting affiliate products is fine and dandy but at the end of the day, you’re sacrificing a lot. You’re giving away a portion of the sale, a portion of the upsell sales, and it’s tough to build a list of “buyers” (not impossible but tough).
I’ll talk more about promoting affiliate products on the next page. For now, lets discuss how to create your own product in no time…
Step 1: Create Your “Best-Selling” Product Outline
I’ll say it again, this mini-course is about getting to six figures a year as quickly as possible. The best way to do that is to mirror others who are already doing it successfully.
One of the best places to do market research for product creation is Amazon, hands down. Lets start there.
Change the search box to Books and enter your target keyword. I’m going to use a different niche (that I’ve already validated) since my previous example was woodworking plans.
There’s really not an easy way to create a product for woodworking plans unless you have a bunch of your own plans. My new niche is growing grapes.
After clicking the Go button, I’m going to look through the top 10 results (AKA the best-selling books/ebooks for that keyword phrase) and choose one I think is most relevant.
This one has 93 reviews and is ranked 3rd in the results for my keyword phrase.
The next step is to click the Look Inside option and take a look at the Table of Contents.
This is where you’ll build your “best-selling product outline” from. Obviously, you don’t want to copy it exactly word for word. Just get the general idea of what they’re covering and take note of those topics.
This book has a great, descriptive table of contents which is one of the reasons I chose it for research.
You can include whatever you think to be valid for your keyword. For example, my keyword is just Growing Grapes which I got from a Clickbank product that’s currently selling well for affiliates.
It has nothing to do with making wine. This book on Amazon talks about both but I’m only going to make note of the chapter topics regarding growing grapes.
You really want to look at 3 or 4 of the best-selling books on Amazon and compare notes.
Also, try to get your hands on the actual Clickbank product that you used as validation. A lot of times if you just contact the product owner and tell them you’re an affiliate interested in promoting their product and ask for a review copy, they’ll give you one.
Do the same thing as mentioned above for the books in Amazon. Compare notes with what you’ve already researched and see if there’s anything else you need to add.
The Amazon research is really just copy and paste and can be done in 5 minutes or less.
Step 2: Create It
There’s two ways to do this:
- Write it yourself (after spending HOURS researching)
- Outsource it
Number two is my recommendation. If writing it yourself suits you, fine. But it won’t fall into my “10 minutes or less” category.
It’s real easy to hand over your “best-selling outline” to an experienced writer. Only takes a few minutes.
Here are a few places to find good writers:
Now, a few of those are really meant for getting articles/blog posts written. But… there’s no reason you can’t just order each chapter/topic as an article and piece it together yourself.
That’s it! You have you first product under wraps! You might be thinking, why would someone buy my info product that’s $27 or $37 instead of just buying the $13 book on Amazon if it’s the same information?
Good question. The answer is… Perceived Value.
The truth is, the customers don’t know any better. As bad as that sounds, it’s the truth. It’s not that your information isn’t worth $27 or $37. It’s that the $13 book is WAY under priced.
Most authors completely under value their information just by calling it a “book”. Books just have a lower perceived value.
Packaging the info up differently and calling it a “system” or a “complete guide” gives it a higher perceived value and can be priced much higher.
It’s also ideal to add a few other “bonuses” to the main guide to give it even more perceived value. You can usually find some decent Private Label Rights (private label rights) stuff to use for bonuses.
Even just a few 1-page “Quick-Start” guides add a decent amount of perceived value. It’s more than just buying a “book”.
Alrighty, the product is done. Now you need a website to sell it. Actually… all you need is a SINGLE webpage.
I’ll tell you why on the next page!